HOLLYWOOD MUSIC IN MEDIA AWARDS ANNOUNCES 12th ANNUAL HMMA AWARDS NOVEMBER 17th

Deadline for specified FILM Categories October 25th – Nominations announced November 2nd New Category added “Outstanding On-Screen Performance in a Film”

The Reign of the Superstar is Over

The Reign of the Superstar is Over

It is growing ever-more difficult to generate a singular ‘big hit’. Awards shows have always had their issues with keeping relevant, but with streaming for both music and video exponentially increasing the amount of content released while simultaneously diluting the social context around big releases, a saturated attention environment makes it increasingly difficult to judge just what is ‘award worthy’ – and who it is that will care.